Brokerages in general tend to push growth funds and growth investing. I would even go so far as to say that the entire Wall Street mentality revolves around growth. Maybe even human nature is responsible.
Just think about it, the stocks you hear about all the time are those who are expected to achieve massive growth. Google is probably one of the most recent examples. People think that growth equals great investment returns, but they don't realize that price is just as much, if not arguably more important.
If everyone thinks a company is going to grow gangbusters for the next decade, then it will be priced for that possibility. The more optimistic the outlook, the pricier the stock will be, and frankly the less likely the chance that the projections will turn out to be true (think about the dot bombs of the late 90s).
We also see this focus on emerging markets which are growing faster, and as such people think that is the place to be (think of China which was massively overpriced and still is pricey). The truth is the best place to find the values are where people are not looking. If it's cheap enough, a completely boring, and utterly mediocre company, can be the best investment.
Part of the advice of Bejamin Graham is that there is no such thing as a good stock or a bad stock, there are only cheap stocks and expensive ones. Everything can be a good investment if the price is right. Value investing goes against the grain of what is popular which is why it is successful. Growth, for the most part, follows whatever the conventional wisdom of the time happens to be. That isn't to say there aren't some good growth funds, but in general the value philosophy is a better starting point.