I believe the fund families are similar in that if you want to trade in non-family funds, then you will have to open a brokerage account there to do so. The fees for such an account will depend on the size of your holdings with that fund family and the number of trades. The fees to buy and sell particular funds will depend on the relationship the brokerage has with that fund family (i.e. whether they pay "shelving fees" to the brokerage).
You can also open a brokerage account with a discount brokerage not associated with a fund family such as Scottrade, Schwab, Wells Fargo, etc. and trade in the funds offered through that brokerage.
With the broker as an additional middleman to feed, this may end up costing more than buying directly from the fund family whose fund you want to buy, but may be more convenient if you will do many trades between fund families and/or want fewer statements to manage.
Another Rick