I learned from Ford and a few others in 2000 that it may be your children or their children see them reach a new high.Thay have to cut the dividend in my opinion.I held onto GE because it was such a great blue chip(not).How about all the advise to keep or add to wm.There is a rule in investor business daily sell if drops 7 to 10 below your purchase price unless your as confident as Warren Buffet.You wouldn't be asking for advice if you were.Wait until it drops to 10 if you are another buffet and add more.Warren Buffet's number one rule in investing is Don't Lose your Money.His second rule is Don't forget rule number one.Buy stocks that are trending upwards unlessssssssssss your another Buffet.When they turn tail so do you.There is another option.Don't buy individual stocks the etf for banking  would give you bac and others.Banks will come back but as we all know only too well bac may not,for a few decades